Crumdale Specialty Launches Captive Platform to Redefine Self-Funding for the Mid-Market

PAOLI, PA — Crumdale Specialty proudly announces the launch of Crumdale Captive Solutions, a next-generation protected cell captive owned by Crumdale and domiciled in South Carolina. More than just a new product offering, this launch represents the next evolution of Crumdale’s role as the hub for self-funded employee benefits optimization—a role it has earned through years of transforming complex insurance systems into strategic, scalable solutions.

Built for brokers and employers who have outgrown the limits of fully insured and level-funded plans, Crumdale’s Captive Solutions platform is a natural extension of its proven Integrated Health model—an ecosystem designed to simplify self-funding and deliver the lowest net cost of care.

“Mid-market employers have long been at the mercy of unpredictable rate hikes with limited insight into their claims data or cost drivers,” said Matthew Naylor, Founder and CEO of Crumdale Specialty. “From day one, Crumdale has focused on financing healthcare risk by optimizing and integrating self-funded solutions. Our group captive is a natural extension of that strategy—offering an additional layer of risk financing for employers ready to take greater control. This isn’t just about lowering costs; it’s about transforming how healthcare benefits are delivered—with more transparency, accountability, and long-term sustainability.”

“The healthcare system is broken—fragmented, opaque, and misaligned,” said Naylor. “Our captive isn’t just a funding mechanism. It’s a platform built to evolve with our clients—one that starts with education and simplicity, then scales into a long-term strategic asset.”

A Captive Built for Evolution—Not Just Enrollment

Crumdale’s unique crawl, walk, run methodology helps employers transition into self-funding at their own pace. Rather than jumping into an opaque captive structure, Crumdale begins by stabilizing cost and claims volatility through its Integrated Health offering—then moves employers into the captive, when ready and appropriate, with confidence.

This year, Naylor, his operating partners and the Crumdale team launched two purpose-built captive programs:

• Crumdale High Performance Captive
  A turnkey model built on Crumdale’s Integrated Health platform—ideal for employers with 25+ lives transitioning from level-funded plans or 100+ moving from fully insured.
  • Fully bundled administration and pharmacy management
  • Built-in cost containment, care navigation, and member advocacy
  • No new laser and rate cap provisions
• Crumdale Open Captive Program
  A customizable, flexible option for mid-market groups (50+ lives from level-funded, 100+ from fully insured) ready to build their own path in self-funding.
  • Choose-your-own TPA, PBM, and cost containment partners
  • Shared risk model with built-in protections
  • No new laser and rate cap provisions

Both programs feature a data-driven approach that proactively reduces healthcare claims costs by identifying areas of opportunity for risk management and offer risk-sharing opportunities to generate surplus and long-term stability.

More Than a Captive—A Community

What sets Crumdale apart isn’t just the product design. It’s the community-first approach. With a limited distribution model targeting only 150–250 high-performing broker partners nationwide, Crumdale is investing in deep, strategic partnerships—not volume.

“This is about quality over quantity,” said Naylor. “Our Preferred Broker Partners are part of something bigger. Their voice helps shape this program. We’re building it together.”

“With Crumdale, everything just fits together,” said Jeramie Holt, Director of Employee Benefits Colorado, FNIC, a Crumdale Preferred Broker Partner. “They’ve taken the guesswork out of captives by aligning the pieces—stop loss, clinical programs, administration, and data—into a strategy that actually works. It’s not about chasing the next big thing. It’s about building something sustainable for our clients and being able to trust the team behind it.”

In May of this year, Crumdale held its first Captive Broker Seminar attended by a select number of Crumdale’s Preferred Broker Partners. Coming out of the event, Crumdale formed its inaugural Captive Broker Advisory Board, selecting a limited number of brokers to guide product development, growth strategy, and marketing initiatives.

The Power of Partnership

Every aspect of the captive program reflects Crumdale’s founding belief: Trust is the foundation of transformation. From transparent underwriting and proactive data analytics to co-branded marketing support and education for advisors, Crumdale empowers brokers to be leaders in their market and stewards of better benefits for their clients.

“This isn’t just a captive,” said Naylor. “It’s a movement—built on trust, fueled by partnership, and designed for the long game.”

Ready to Run

Crumdale’s Captive Solutions are available exclusively to its Preferred Broker Partners and their clients. To learn more or inquire about becoming a captive partner, visit www.crumdalespecialty.com/captives.

About Crumdale Specialty
Founded in 2014, Crumdale Specialty is a Philadelphia-based healthcare solutions company on a mission to fix the broken benefits supply chain. Known for its entrepreneurial spirit and relentless innovation, Crumdale delivers simplified, data-driven, and cost-effective solutions to the self-funded employer market. Named to the Inc. 5000 and ranked among the Best Workplaces, Crumdale is the hub for better benefits—and now, a leader in next-generation captive strategies.